Independent agency · Beirut · since 2018
One team.
Every touchpoint.
A creative agency that also builds the digital product. Brand, campaigns, packaging and print on one side; websites, platforms and software on the other; the same people on both.
Selected clients
The Black system
Six things, one studio.
Start anywhere; the rest already fits.
Most briefs arrive as one line: a logo, a site, a box. They leave as a system, because the next thing the brand needs is already on the same table.
- 01StrategyWhat the business is, who must recognise it, what we will not do.
- 02IdentityMarks, Arabic and Latin lettering, colour, type, rules that hold for years.
- 03DigitalWebsites and platforms, bilingual, fast, owned by the client.
- 04ProductionPackaging, print, signage, exhibition. Files the printer signs off.
- 05PromotionCampaigns, social systems, out-of-home, film.
- 06GrowthAudits, rebuilds, SEO, analytics, the second and third year.
Featured · Technology · Saudi Arabia
Koora Show
An Arabic-first sports platform: live scores, match centre, competitions, players and a news desk, built and run by Black on Cloudflare.
- 119competitions with crests
- 48k+curated Arabic names
- 76automated tests
Featured · Brand + campaign · Beirut
Switch Trading
A solar distributor in a market of amateurs. We built the brand, then said the obvious thing out loud: this is a barber, not a solar specialist. Identity, campaign photography, social, print, catalogue site.
See the whole systemSelected work
Brands, boxes, buildings, browsers.
Featured · Six years · Beirut
Shabebik Association
Six years with a Beirut NGO: the shutter-window identity, aid campaigns, print, and a 2026 bilingual website built on a custom WordPress theme and shipped through Cloudflare.
From identity to platform
How a project runs
Define. Design. Build. Launch. Grow.
We ask before we draw.
A written brief in your words, an audit of what exists (site, files, accounts, competitors), and a scope with what is out. For Switch Trading this was a week of conversations about what a serious solar company looks like in a market of resellers.
Systems, not pages.
Identity, type, colour and components designed together so the tenth deliverable looks like the first. Real content and real photography from the start, or a plan to produce them.
Print-ready, production-grade.
Dielines checked with the printer, code with tests and documentation, staging environments before anything touches a live domain. Koora Show shipped with seventy-six automated tests and a written handover.
Launch is a checklist, not a moment.
Redirects, metadata, sitemaps, analytics, backups, rollback. Access Lebanon’s cutover was written down step by step before it happened.
The second year matters more.
Monthly content, new products, seasonal campaigns, a site that evolves. Shabebik has been with us since 2020; the 2026 rebuild was the third generation of the brand’s web presence.
Black Labs
Experimental products, games and digital platforms developed inside Black.
Three are in production. None are public yet, so: codenames, no screens. They are the reason a branding brief can turn into a platform without changing studios.
Real-time 3D world
Codename Amber
A large interactive environment built on a research-first pipeline.
Mobile game
Codename Bloom
A slow, living game for phones. In development.
Operations platform
Codename Flow
Software the studio runs its own multi-brand publishing on.
About Black
In Beirut since 2018. Working wherever the brief is.
A registered Lebanese company, a small team, and a habit of doing the whole job: from the first conversation about a brand to the code that runs its platform. Clients in Lebanon, the Gulf, Iraq, Europe, West Africa and North America.
About the studio
Start a project
Tell us what you’re building.
A brand, a launch, a platform, a shelf. Send a line on WhatsApp and we will answer with questions, not a template.
Beirut · Lebanon, the Gulf and remote. English, Arabic and French.